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MUSC Excellence at the University

F&A moves forward with service recovery

by  Betty W. Sandifer
Customer Service Satisfaction and Service Recovery Team
At the July 13 meeting of the University Finance & Administration’s Service Excellence, Customer Service and Satisfaction Teams unveiled the new Service Recovery Tool Kit notebook. 
    
Belinda Brown, left, Betty Sandifer and Bud McPartlin
of the Customer Service Satisfaction & Service Recovery Team review the new tool kit notebook. The kit promotes good customer service.

The kit is designed to help managers determine the level of the service problem, give them hints on how to go about recovering a situation, give a log for listing problems and resolutions, and provide a documentation sheet to record the incident. It also lists a number of other resources where managers can find information about good customer service and customer service recovery.
 
The tool kit includes a tent card for employees to place by their telephones to assist them in the steps of service recovery.

The team adopted the acronym HEART and enlists the following steps:

Hear the customer. (Identify yourself and your department, listen attentively, and keep a positive attitude.)

Empathize. (Acknowledge the customer’s frustrations or difficulty.)

Apologize for the inconvenience. (Be genuine and sincere, and apologize for experiences.)

Respond to the problem and resolve it. (Respond as quickly as possible.)

Thank the customers for bringing concerns to your attention.
 
The HEART sheet included in the tool kit describes the steps in the recovery process and gives examples.
 
Managers will be coaching their staff members in how to use the tool kit. The kit will help managers develop a better understanding of the nature of their recovery problems and create consistent ways of dealing with them.
    
The Customer Service Satisfaction and Service Recovery Team worked for approximately five months to develop the tool kit as a part of MUSC Excellence. 
    
The team consists of Betty Sandifer, team leader, Belinda Brown, Donna Cool, Samuel Deveaux, Herb Franklin, Rachel Jones, Bud McPartlin, Andrew Rider, John Wilson, and Toni Windham.
   

Friday, Aug. 17, 2007
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