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Technotrash cans solution for DVDs,
electronic waste
by Dick
Peterson
Public
Relations
Now that College of Health Professions Dean Danielle Ripich, Ph.D., has
moved her school into its newly renovated home on Rutledge Avenue, Mike
Schmidt, Ph.D., has the perfect housewarming gift for her—a Technotrash
Can.
What better gift to convey the message already evident in CHP’s new
digs, a building renovated from the facade of the old Charleston High
School and nominated for the Sustainable Charleston Award, than a
receptacle for electronic waste.
“Sustainability is development that meets the needs of the present
without compromising the needs of future generations,” Schmidt said.
“It means thinking seven generations ahead.”
It’s the concept of sustainability that Schmidt would like to establish
in the MUSC campus lifestyle, but “at a comprehensive academic health
sciences center like we are, it is very difficult to introduce the
concept of sustainability into the curriculum, because the curriculum
is chocked full.
“So, I have to think of clever ways to introduce the notion of
sustainability.” Schmidt is director of the Sustainable Universities
Initiative at MUSC. Clemson University, the University of South
Carolina and the Medical University, during the past six years received
about $4.5 million from a private foundation to change the
universities’ mindset toward sustainability.
Part of what some call the “green movement,” sustainability means many
things to many people, Schmidt said. To some it may mean energy
conservation in the construction of new buildings, or a healthy
lifestyle—exercise, diet, growing food locally, minimizing use of
pesticides—or it may be Schmidt’s idea to reduce the waste stream of
techno trash.
“Easy DVDs and the DVDs that self destruct are what caused me to
begin writing about products deliberately designed to be thrown away,”
Schmidt said about the column he wrote for The State newspaper in
Columbia. His commentary ran Aug. 18.
Schmidt reaches for what he calls “low hanging fruit,” when he places
his Technotrash Cans in areas heavily trafficked by students—the
library has one, and CHP of course, and other areas where students
congregate. The receptacles invite the collection of diskettes, CDs,
DVDs, video and audio tapes, ink jet and toner cartridges, cell phones,
PDAs and pagers, digital cameras, laptop computers, handheld games, CD
and MP3 players, and rechargeable batteries.
The company that collects the technotrash reclaims much of it for its
huge content of plastic, converting it into diskettes, CDs, DVDs and
the plastic jewel cases that protect them. Displaying some of the
Technotrash products, Schmidt said, “These are floppy disks they have
reformatted and are selling them. And they make CDs that are just as
good as the original. As the price of oil goes up, CDs are going to
become more expensive again. This is actually a re-writable CD, not a
one-time-use one.”
Schmidt says the effort is “but a small step in the great machine that
we are trying to turn that is MUSC.” His fear, he said, is that the
technotrash program might become too successful and overwhelm
university recycling coordinators.
But then, that just might be the sort of happy problem Schmidt would
like to solve.
Friday, Oct. 21, 2005
Catalyst Online is published weekly,
updated
as needed and improved from time to time by the MUSC Office of Public
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