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Eye institute hosts annual NEI meeting
by
Heather Woolwine
Public
Relations
With great honor and enthusiasm, the Storm Eye Institute (SEI)
continued to celebrate its 30th anniversary by hosting The National Eye
Institute (NEI)’s annual meeting of the VISION Public Information
Network.
Meeting attendees from throughout the country spent March 6-8
discussing best practices for marketing techniques related to eye
health care and the benefits of vision research, as well as touring the
world-renowned SEI and hearing from some of its prestigious scientists
and clinicians.
“It is a privilege to have a national meeting of ophthalmologists in
Charleston, with an opportunity to showcase the excellence of the Storm
Eye Institute,” said MUSC President Ray Greenberg, M.D., Ph.D. “We are
excited about the visibility that this meeting will bring to our
clinical and research programs.”
From left are NEI's
Judy Stein and Jean Horrigan with Dr. Ed Wilson and Charleston Mayor
Joe Riley.
In addition to detailed information concerning marketing and
branding,
attendees also received an NEI update; a legislative update for the
109th Congress/Second Session from James Jorkasky, National Alliance
for Eye and Vision Research’s executive director; numerous
roundtable and networking opportunities; information designed to make
the best of new computer and online technologies; information
concerning the effect of recent hurricanes on vision research and
patient care; and detailed scientific sessions held at the SEI.
Rosalie Crouch, Ph.D., SEI professor of ophthalmology and biochemistry,
delivered current research strategies aimed at understanding the
mechanisms causing blinding disorders due to retinal degenerations. She
also discussed the development of new approaches for prevention and
treatment of these disorders.
David T. Vroman, M.D., Ophthalmology associate professor and cornea,
cataract and refractive surgeon, discussed advances in corneal
transplantation. He presented new techniques and technology that will
improve patient outcomes.
M. Edward Wilson, M.D., Ophthalmology chairman and SEI director, told
attendees why low vision rehabilitation facilities are important to the
health of eye care in the community. He explained how to set up a low
vision rehabilitation center to ensure that it not only provides a
service to the community, but also is financially healthy. Attendees
took a tour of the SEI and its research facilities.
James
Jorkasky, National Alliance for Eye and Vision Research’s executive
director, provides a
legislative update for the 109th Congress/Second Session at the Francis
Marion Hotel March 7.
NEI created the VISION Public Information Network 11 years ago in
order
to communicate vision research results to the public through its
grantee institutions. Representing more than 117 institutions and 209
individual members, meeting attendees sought more and better defined
ways to educate the public about the benefits of vision research
through national and local media. The network also strives to inform
the public on the mission of the National Institutes of Health (NIH) to
improve the health of America through medical research. NEI is part of
the NIH, U.S. Department of Health and Human Services (DHHS).
Each year, the meeting hopes to enable members to develop strategies to
maximize media coverage of vision research achievements, develop
strategies to highlight the role of grantee institutions in conducting
federally funded research, update Network members on the activities of
NEI, NIH, and DHHS, provide networking opportunities for public
information officers, and develop projects to inform the public about
advances in vision research.
Friday, March 10, 2006
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