MUSC The Catalyst
MUSC arial view


MUSCMedical LinksCharleston LinksArchivesCatalyst AdvertisersSeminars and EventsResearch StudiesPublic RelationsResearch GrantsCatalyst PDF FileMUSC home pageCommunity HappeningsCampus NewsApplause

MUSCMedical LinksCharleston LinksArchivesCatalyst AdvertisersSeminars and EventsResearch StudiesPublic RelationsResearch GrantsMUSC home pageCommunity HappeningsCampus NewsApplause


Print shop unveils automated press system

by George Spain
Information Services
When graphic designers produce a Web site you can expect simple elegance in form and straightforward utility in function. Visit the new University Press (UP) site at to see an example of this in action.
The site is the front end for ordering printed materials through UP’s small press in the Wachovia Bank Building on Courtenay Street; or its giant, four-color iGen4 Xerox Digital Press from the printing facility on Arco Lane. When items are ordered, they generate a job ticket that is sent to the appropriate press operator, the job is run, packaged, and shipped to the customer. The system is a customized version of Bitstream’s PageFlex application.
System designer Geoffrey Cormier and his two staff members, Sherad Moultrie-Brown and Audrey Czwakiel, have simplified the process for ordering standard items such as letterhead, envelopes and business cards. From the document design menu, you can visualize your final product by adding your name, address, and other details. You also  can  view the final product before submitting your order. The team will be adding other standard products to this process throughout the year.
Since UP is only available for MUSC enterprise jobs, you can only order items related to MUSC enterprise business and pay by Intra-Institutional Transfer (IIT) or User Defined Accounting Key (UDAK). The items you order will have to conform to the MUSC Graphics Standards specifying color, font and logos. A link to the graphic standards can be found at the UP Web site.
Beyond the letterhead and business card standards, you can also submit a .pdf file of other, customized works created for MUSC services or activities; anything from brochures to annual reports. UP also maintains a hotline, 792-8866, to help you sort through problems you might be having producing your print job, or answer questions about the application you may be using to create the print job.
“We’ve wanted an online form-fill concept for some time. We wanted something the customer could easily use and could have a little fun with,” said Cormier.
A veteran of the Hollywood film industry where he was an art director for films shooting in local areas, Cormier uses his eye for detail and background in design to focus on function and simplicity. It shows  in the UP Web site’s home page, which is highly functional.
The business end of the UP Web site opened last Friday [Jan. 30]  and had more than 100 sign-ups in the first few hours.
The new ordering system isn’t the only fresh idea coming to UP, according to James Corr, UP manager. Corr added that within the next month or so, UP plans to switch to using only recycled paper.
“We’ve wanted to make this switch for a long time, but we had to wait until our paper stocks ran out in order for the switch to make economic sense,” Corr said. He said that existing stocks should run out around the middle of February or early March.
Meanwhile, soy ink is making headway in the printing world, Corr said, adding “but the inks just aren’t at the point where they are practical for production use yet.”


Friday, Feb. 6, 2009

The Catalyst Online is published weekly by the MUSC Office of Public Relations for the faculty, employees and students of the Medical University of South Carolina. The Catalyst Online editor, Kim Draughn, can be reached at 792-4107 or by email, Editorial copy can be submitted to The Catalyst Online and to The Catalyst in print by fax, 792-6723, or by email to To place an ad in The Catalyst hardcopy, call Island Publications at 849-1778, ext. 201.