MUSC The Catalyst
MUSC arial view


MUSCMedical LinksCharleston LinksArchivesCatalyst AdvertisersSeminars and EventsResearch StudiesPublic RelationsResearch GrantsCatalyst PDF FileMUSC home pageCommunity HappeningsCampus NewsApplause

MUSCMedical LinksCharleston LinksArchivesCatalyst AdvertisersSeminars and EventsResearch StudiesPublic RelationsResearch GrantsMUSC home pageCommunity HappeningsCampus NewsApplause


Radiothon supports Children's Hospital

by Marina Fleming
Public Relations
During a cold week in March, local radio stations and volunteers provided warmth for the children at MUSC’s Children’s Hospital through the Cares for Kids Radiothon.
Morning show hosts of WEZL and Y102.5 broadcasted live from the student library encouraging listeners to call in and pledge money as volunteers manned the phones. The radiothon is a three-day event to spread awareness and raise money for the Children’s Hospital.
Amy Gordon, associate director of special events for the Children’s Hospital Fund, said it’s a chance for listeners to show their support. “People can either make a one-time donation or sign up to be a Miracle Maker and pledge to donate $10 a month to help the lives of the children at MUSC.”
Volunteers take pledges during the annual Cares for Kids Radiothon.

Previously planned for the end of January, the Radiothon was postponed because of the tragedy in Haiti. The Radiothon aired during the first week in March, successfully raising more than $128,000. This total also includes the more than $27,000 raised from the Children Hospital’s Change Bandit, a change-collection program.
The Children’s Hospital has hosted the Cares for Kids Radiothon for five years, most recently partnering with WEZL and Y102.5.
“We were lucky enough to partner with the two best radio stations in the area just over two years ago when we were looking for a new home for the radiothon,” Gordon said. “The entire staff at Clear Channel has been a wonderful advocate for the MUSC Children’s Hospital and has fully embraced our hospital and its mission.”
That is true for the Charleston community as well, with almost $270,000 dollars having been raised during the past two years for the Children’s Hospital. Gordon said they were especially excited this year after experiencing such success in 2009. “We were looking forward to this year’s community response and encouraged all to call in and not only pledge their support, but share their connection to this wonderful hospital,” Gordon said.
Another way the community supported the radiothon was by providing volunteers. While employees and students contributed a large portion of the volunteer base, help also came from local businesses, grateful families and College of Charleston students.
In order to generate a sense of camaraderie, the radiothon introduced a new aspect to the fundraising this year. Throughout one of the drive time hours, the radiothon had a competition between Clemson and Carolina fans to see who could raise the most money.
The radiothon proceeds benefit the Children’s Hospital in three ways: new program development, supplemental grants to the Child Life department and Social Services, and research funding for the Darby Children’s Research Institute.

Friday, April 2, 2010

The Catalyst Online is published weekly by the MUSC Office of Public Relations for the faculty, employees and students of the Medical University of South Carolina. The Catalyst Online editor, Kim Draughn, can be reached at 792-4107 or by email, Editorial copy can be submitted to The Catalyst Online and to The Catalyst in print by fax, 792-6723, or by email to To place an ad in The Catalyst hardcopy, call Island Publications at 849-1778, ext. 201.