|MUSC celebrates changing what's possible
by Cindy Abole
With the rollout of a statewide comprehensive communications campaign
Aug. 12, MUSC will show how it is “changing what’s possible.”
The position statement captures MUSC’s mission to clearly define it as
a leading academic medical center dedicated to patient care, research
and education, and its commitment to making health care better for
everyone, according to Christine Murray, MUSC Business Development and
Marketing Services director.
MUSC President Ray Greenberg, M.D., Ph.D., said he’s excited about how
the campaign captures MUSC’s mission.
“The central idea of the campaign is that as an academic medical
center, MUSC offers benefits to the residents of South Carolina, the
Southeast and beyond,” said Greenberg. “We are recruiting leaders in
health care research, education and clinical care. As we grow, we are
enhancing patient access to world-class care here on campus and through
our outreach and telemedicine initiatives to patients throughout the
state and region. Those we serve benefit from an environment of
patient-centered care with a focus on quality and effectiveness, which
in turn lead to better patient outcomes.”
The MUSC community is invited to a preview of this multimedia campaign
featuring advertising and marketing materials at various locations:
a.m. to 5 p.m., Main Horseshoe; 11 a.m. to 8 p.m., ART Auditorium; and
6 to 8 p.m., 2W Amphitheater. Aug. 13—5:30
7:30 a.m., ART Auditorium; and 5:30 to 7:30 a.m., 2W Amphitheater.
The initial focus features MUSC's innovative research and clinical
advances in cancer, heart and neuroscience. These areas represent the
highest disease incidences in South Carolina.
MUSC clinicians, researchers, faculty and employees are committed to
developing promising treatments, cutting-edge research and exceptional
patient care throughout the institution.
campaign was approved last spring and involved the leadership of a
campuswide communications team, according to Murray.
visit the campaign’s internal Web site at http://www.musc.edu/ourmusc.
“The Medical University is an amazing place to work, where lives are
transformed every day. Our hope is that very soon every South
Carolinian will know what we are doing to create a healthier and more
prosperous state. In the meantime, let's work together to spread the
message of all the good work that you are doing,” Greenberg said.
survivor confident in MUSC
When Developmental Biology scientist and associate professor Ann
Ramsdell, Ph.D., was diagnosed with stage 3 invasive breast cancer, she
felt it was the most terrifying thing that ever happened to her.
But Ramsdell, who earned her doctorate from MUSC and has been with the
institution since 2002, did not waver when it came to trusting MUSC
Hollings Cancer Center and a team of experts to guide her in her care.
MUSC's Dr. Ann
Ramsdell with son, Griffin.
“It was like winning the lottery when it came to getting the best
health care team possible to help me get through this,” Ramsdell said.
Ramsdell is now cancer-free since March, currently in remission and
participating in a clinical drug trial. She has returned to work and is
enjoying what life offers her, especially as it relates to her sons,
Griffin, 6, and John-Anson, 4.
Ramsdell‘s story is one of three patient videos that were created in
conjunction with MUSC's Changing What’s Possible communications
campaign. During the Aug. 12 and 13 preview event, communication
campaign organizers will provide Flip video cameras to allow MUSC
employees to share, in their own words, examples of what they’re doing
to improve patient care, strengthen outcomes and changing what’s
For information, visit http://www.musc.edu/ourmusc.
Friday, Aug. 13,