As you know, the medical university has undertaken a branding effort: Changing What's Possible. This past year, a communications campaign reached across the state and beyond, spreading this message and helping to shape the way the public thinks about the university. Equally important, Changing What's Possible challenges all of our internal constituents to focus their energies around building a brighter tomorrow for our state.

The power of our message comes from its adoption in all aspects of what we do – from research, to education, to patient care – and from its constant repetition and reinforcement in all of our messages. I have asked the MUSC Communications Council to assure that our approved communications standards are followed. The Communications Standards website serves as a resource offering examples of appropriate use of the MUSC brand, sub-brands, associated logos, letterhead, positioning statement and more. These guidelines apply to all advertising, collateral, and web-based initiatives, and I ask your assistance in assuring their use in your areas of responsibility.

The web link for the standards is http://www.musc.edu/communicationstandards

For information, contact Business Development and Marketing Services at 792-6409, email brandmgr@musc.edu or the Print Shop at 792-8866, email universitypress@musc.edu.

Thank you for all you do to build our reputation and for giving expression to our mission of Changing What's Possible.

With best regards,

Ray Greenberg, M.D., Ph.D., MUSC president