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Conference to focus on individualized medicine


What has been called a revolution of health care from trial-and-error, one-size-fits-all medicine is the topic of Personalized Medicine Awareness Day, Nov. 13. The event, targeted for health care professionals, will take place from 5 – 8 p.m. at the Hyatt Hotel in Greenville.

Personalized Medicine Awareness Day will include a reception with light hors d'oeuvres, a presentation by Leroy Hood, M.D., a world-renown molecular biologist, and a panel discussion featuring experts from MUSC, Gibbs Cancer Center and Research Institute, Iverson Genetics, the Greenwood Genetic Center and the Institute for Transitional Oncology Research of the Greenville Hospital System on how clinical genomics is changing the standards of care. The Greenwood Genetic Center's Gene Machine, a 41-foot custom bus equipped as a genetics laboratory, will also be available for tours and demonstrations.

"Personalized Medicine Awareness Day events are being hosted across the country because the field is advancing so fast. Many health care professionals do not know all the developing uses of gene-based information," said Wayne Roper, president of the South Carolina Biotechnology Industry Organization (SCBIO), a sponsor of the event. Along with SCBIO, the event is sponsored by Bon Secours St. Francis Health System, Gibbs Cancer Center, Greenwood Genetic Center, Iverson Genetics, Lilly USA, and Pfizer.

Personalized Medicine Awareness Day is part of SCBIO's "What Next" annual conference in November. The event will bring together health professionals and researchers to discuss the significantly emerging development of clinical genomics and "precision medicine."

"The first SCBIO conference was held in Charleston last year with around 200 attendees, and I am sure the event in Greenville also will be well attended. The 'What's Next' conference will be a great opportunity to stay up-to-date on emerging topics in biotech and for networking in the innovation ecosystem," said Stephen Lanier, Ph.D., associate provost for research at MUSC. "This conference and additional related activities across the state in technology development are really great contributions by these organizations as we continue to accelerate a number of initiatives related to innovation and knowledge application at MUSC."

Registration for Personalized Medicine Day is available at The cost is $12 for non-SCBIO members and $8 for members. Registration is also available for SCBIO's "What Next" conference, an event that will bring leaders in biotech and health care to the state to drive discussions on growing South Carolina's life sciences economy.

The South Carolina Biotechnology Industry Organization is a statewide member-driven organization that advances life science business and innovation through collaboration, advocacy, workforce development and support. South Carolina life sciences businesses and industries grew 45 percent more jobs and added another 23 percent more businesses for nearly 15,000 total employment between 2001 and 2010, according to a 2012 Battelle Institute and Biotechnology Industry Organization report. SCBIO has offices in Greenville, Columbia and Charleston.


Friday, Oct. 19, 2012

The Catalyst Online is published weekly by the MUSC Office of Public Relations for the faculty, employees and students of the Medical University of South Carolina. The Catalyst Online editor, Kim Draughn, can be reached at 792-4107 or by email, Editorial copy can be submitted to The Catalyst Online and to The Catalyst in print by fax, 792-6723, or by email to To place an ad in The Catalyst hardcopy, call Island Publications at 849-1778, ext. 201.