On Feb. 8,
Coastal Franchising, an
established owner of Dunkin'
Donuts, presented a check for
$11,000 to MUSC Children's
Hospital for its Child Life
program. The program is the only
one of its kind in the Lowcountry
offering diverse services designed
to meet the psychosocial needs of
infants, children, adolescents and
supports nearly 10,000 visits of
patients and siblings to its
atrium annually and offers
services such as preparing
children for procedures.
medical experiences can be
upsetting for children and may
interfere with normal childhood
activities," said Sandra Oberman,
Child Life Department manager.
"Through the use of play,
education, and support, Child Life
specialists work to minimize
stress and to help children,
adolescents and their families
cope with health care encounters.
This wonderful donation will help
us reach our goals of providing
the best in psychosocial support
for pediatric patients."
check to Sandra Oberman, second
from right, Betsy McMillan, a
Child Life specialist, and Dr.
David Habib, right, Department
of Pediatrics, is George Ross.
The funds were
collected by Dunkin' Donuts
franchises throughout the region
as part of a "Cups for Kids"
charity effort. Coastal
Franchising had been awarded a
grant from the Dunkin' Donuts and
Foundation and its locations
raised matching funds to add to
the grant. In a promotion that
ended Dec. 17, the stores sold
cut-out paper cups for a $1.
Donors wrote their names or
message on the cup, which was
placed on a wall or window in the
store. Additionally, the stores
donated $1 when customers
purchased a dozen donuts or
50-count of Munchkin donut hole
"We are so
fortunate to have this opportunity
to present these funds for such a
worthwhile cause," said George
Ross, CEO of Coastal Franchising.
"The 'Cups for
Kids' campaign had such a
marvelous effect bringing our
employees and customers together
for a common good, and we're sure
we will pursue additional
opportunities to benefit the
Charleston community in the
Barbara Rivers, director of
development, MUSC Children's
Hospital Fund, an integral part of
the Children's Hospital is
dedicated to enhancing the health
of children throughout South
Carolina and to providing an
environment that supports
excellence in pediatric patient
care, teaching and research.
"No child, rich
or poor, is denied the finest care
available," said Rivers. "Many are
facing serious, chronic,
congenital or life-threatening
conditions, yet, thanks to MUSC
Children's Hospital, they are able
to hope for a brighter tomorrow.
All of this is made possible
through the generosity of donors
in the community such as Dunkin'
Donuts and their customers, who
give unselfishly, knowing their
families may never need our help.
We are most grateful for this
campaign and the funds it has
generated as we work to provide
the very best for those we treat."
Staff in the
Child Life department encourage
therapeutic play to elicit
children's concerns and develop
coping strategies, family support,
special events and support groups.
Child Life provides a lending
library of toys, games and DVDs to
children and families to make them
feel calmer and have a better
overall experience during their
stay at MUSC. The funds will go
toward replenishing the supply and
adding new products for different
partnership with franchisees
across the country, the Dunkin'
Donuts and Baskin-Robbins
Community Foundation serves the
basic needs of communities through
food for the hungry, safety and
children's health. The foundation
partners with national nonprofit
organizations and works with
franchisees to support regional
and local community organizations.
Since 2006, the foundation has
donated more than $2 million.