Creative name needed for MUSC's access initiative: 9/28

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Creative name needed for MUSC's access initiative

Patient Access — Obtaining access to a physician or health care service when needed

As a result of MUSC's growing national reputation the demand for access care to its services and providers has increased.

According to MUSC Physicians Chief Medical Officer Peter Zwerner, M.D., during the past several years MUSC Health has gone through a tremendous amount of growth. "MUSC has hired more than 100 new faculty members, expanded its primary care network, and increased outpatient services including the opening of the MUSC Health East Cooper facility."

A recent U.S. News & World Report Best Hospital Edition recognized several MUSC specialties, with six earning national ranking and nine high performer honors. Additionally, MUSC was ranked the No. 1 hospital in South Carolina.

"These honors, growth, and expansion have helped to further elevate MUSC Health both locally and nationally as a top academic medical center," Zwerner said.

The demand has highlighted one of MUSC's biggest challenges — access.

"The organization must improve access or MUSC will not be able to meet current and future patient demand," Zwerner added.

Zwerner, and MUSC Physicians Chief Operating Officer Jeff D'Agostino, have formed a team leadership approach along with leaders from the clinical enterprise to drive the access initiative.

During the next year it will be an institutional priority, but it is missing one thing, a name. Leadership is asking the MUSC health community to help come up with a creative name to brand the access initiative.

The requirements for this name are the following:

Name focused on patient experience/satisfaction
Must be easily linked to patient access
Name should be simple
Action word
Acronyms encouraged
Name should be appropriate, professional and not offensive

"Access is a global challenge which has and does touch everyone in the MUSC health community. Therefore, the MUSC Health System is asking for help with this branding moment as it will be a lasting name for access well beyond the initiative," D'Agostino said.

Individuals who create the top three names will be given a monetary reward. First place: $100, second place: $50, and third place: $25.

Submit your name ideas to access@musc.edu by Oct. 26. The final winner will be selected by vote through a survey sent out to the MUSC Health community. The winning name will be announced on Nov. 9.

Friday, Sept. 28, 2012

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